The use of logos provides opportunities for improving dietary habits and public health. Whether this will actually occur, depends on three aspects. Are the logos assigned according to sound criteria? Do the consumers use this information correctly when choosing products? Do the logos stimulate manufacturers to improve their range of products? In this advisory report, the two existing Dutch logos will be compared on these points based on the current state of scientific knowledge.

This advisory report also contains an evaluation of the GDA system. This system differs fundamentally from the logos, because nutritional information may be listed on every product and still requires interpretation by the consumers, whilst the logos create the direct message that the product can contribute to a healthy eating pattern, because they are only featured on products that meet the criteria for that logo.